What is Search Engine Optimisation? Search Engine Optimization, that is also known as SEO, is the process of growing the volume and quality of traffic to an internet site from search engine listings via organic or search engine results. The higher your company’s website ranks on Online Search Engine Result Page (SERP), the more searchers will visit your site.
As a marketing plan to improve site’s relevance, SEO consultants consider how search algorithms work and what people hunt for. A SEO process may involve a site’s coding and structure, content and copywriting, site presentation, as well as fixing other conditions that can prevent search engines like google from indexing your company website. In case your company’s website will not be indexed by search engine listings, there will be absolutely no way at all for the site to get high visibility rankings on search engine listings. Therefore, it is very important for businesses to take note of SEO and be sure that their websites are properly indexed by search engines like google.
The word “SEO” can also refer to “Online Search Engine Optimizer”. It becomes an industry term that describes agencies and consultants that execute seo process on the part of their clientele, and by employees who perform Search engine optimization services in-house. Every agency and consultant has their particular SEO methodology; therefore they may use various methods to attain high organic rankings for websites. Typically, in order to get effective SEO, it may require changes towards the HTML source code of a site, SEO tactics is going to be included in web development and design. For this reason almost all credible SEO agencies and consultants will first look at the design and back-end architecture of the website before starting any SEO process. This may ensure that SEO is done effectively.
Seo as a Marketing Strategy for Businesses
So how should businesses use SEO as a marketing strategy? The key objective of implementing SEO to your company’s website is always to drive targeted visitors into it. Eye tracking studies show that searchers scan searching be a consequence of top to bottom and left to right, trying to find relevant results. Therefore, if your website is nearby the top of organic listings rankings (organic listings make reference to the web results that are listed on the left hand side in the SERP), it will likely increases the quantity of searchers who can visit your site.
A successful website marketing campaign may usually involve SEO, but it additionally consists of using paid advertising on search engine listings, building top quality websites to engage and persuade site visitors act either through enquiries or online sales, establishing analytic programs to permit site owners to measure their successes and improving a site’s conversion rate.
Advantages of SEO for Businesses
Businesses can take advantage of SEO in a large amount of ways, be it to boost brand awareness, get sales leads or increase sales revenue. This is a summary of benefits that companies can get from SEO:
o Have more targeted traffic. SEO can increase the amount of website visitors to your website that are actively looking for your products or services.
o Increase brand awareness. SEO can give your brand a higher international profile. You can also use SEO to create brand awareness for virtually any new product or service by optimizing related product/service key phrases to rank higher on search engine listings.
o Marketing your brand 24/7. With SEO, your internet site will receive exposure twenty four hours a day, 7 days a week – without stopping.
o Higher sales. As SEO brings you targeted visitors, it can mean increased sales of your products or services.
o Long term positioning. When a properly optimized & designed website is in position, rankings on organic listings needs to be consistent whereas the price for Pay-Per-Click (PPC) Advertising is ongoing.
o More value for dollars. When your company’s website has achieved high organic rankings for a number of key phrases, you will not have to pay for every visit. Whereas for PPC Advertising, to experience high ranking visibility on search engines like google, you should purchase each click or holiday to your website.
However, to make sure that you do have a successful SEO implementation, you must make sure that the dedicated SEO agency abides for the guidelines of internet search engine when optimizing your website…
White Hat SEO VS Black Hat SEO
In terms of SEO, you will find 2 schools of thoughts – White Hat SEO vs Black Hat SEO. White hat SEO is techniques that search engines recommend as good practice and black hat SEO is those techniques that search engines like google do not approve of. For SEO consultants who practise white hat SEO, they have an inclination to create results that last a long time. Black hat SEO techniques may get yourself a website to rank well initially, nevertheless the site could eventually be banned either temporary or permanently once search engine listings find out what they may be doing.
So it is very important so that you can know the most effective practices inside the SEO industry and be sure that this SEO agency that is handling your money uses techniques that conform to the search engines’ guidelines and involves no deception.
White hat strategy is generally summed up as creating content for users, not the search engines. The content that is certainly created should be readily accessible to look engine spiders, as opposed to intending to trick the algorithms looking at the intended purpose. So, the general rule of thumb is always to stay on the safe side by creating content that is highly relevant to your target audience. Search engine listings value relevancy – they will definitely want to rank a website higher their organic listings in the event the content on the site is what searchers are looking for.
Black hat technique usually involves techniques that attempt to improve rankings which can be disapproved by search engines, or involve deception. One common black hat technique is to apply hidden text, either as text coloured just like the background in the website, or positioned off-screen. Another common technique known as cloaking is always to load a different page based on whether the page is accessed by a human or the search engines spider.
Search engines like google will penalize sites which use black hat techniques, either by reducing their organic rankings or even eliminating them from their database completely. This is a very costly mistake on the business point of view since you will lose out lots of grounds when your competitors are enjoying free organic traffic from search engine listings due to their high rankings for major key phrases. One infamous example was in February 2006, whereby Google removed BMW Germany from the database to be used of black hat methods. However, the company has quickly apologised and cleaned up the offending pages and were eventually restored to Google’s database.
Therefore, it is very important to ensure that your SEO agency is moving from black hat methods. You will not wish to be blacklisted by search engine listings which will translate into loss in sales and profits.
Niche Research – The Key Factor to Successful SEO Implementation
Major search engines like google like Google, Yahoo, MSN Live and AOL get lots of searches every day. Before you implement SEO to your website, you must know what key phrases or keywords your target market is using to look for the services or products which you offer.
Whether you like it or otherwise not, there is a good possibility that lots of individuals have never heard about your company. These people might become the perfect customers, if perhaps they can find yourself on search engines and buying on your part. It is actually well accepted that building awareness is step one to land a whole new customer. For example, when someone sees a TV advertisement about this new car, you hope that he or she is looking for an automobile at the moment. However, relatively few people have been in that situation at any one time. Majority of people who saw the TV advertisement do not have interest in investing in a car right now. But someday they will likely. So advertisers know the messages – the type of the vehicle and company name inside their commercials will stick in viewers’ minds, who might remember the message later while they are able to buy a car. It will be the same for SEO.
Searchers might not know that the company offers a particular services or products unless they see your site listed on the Search Engine Result Page (SERP). Unless they view your listings, they will not think about you. Most of the time, searchers searching for a service or product the very first time might not be familiar with any sort of company or brand since they are just gathering information. However, according to an investigation performed by search marketing consultancy iProspect, greater than 55 percent of searchers expect to see big brands listed in the top of search results. Exactly the same study also demonstrates that over 66 percent of searchers feel that sites which can be listed at inudan top of search engine rankings are definitely the top companies inside their field. So can you imagine how this affects your company’s brand awareness? In case your company’s website is not listed at the top of search results, they are going to not see your company as being a “big brand” inside their mind. Therefore, it is very important that you should optimize keywords or key phrases that your target prospects will make use of to get the services or products that you will be offering.
So what sorts of keywords or key phrases in the event you choose? Businesses should target keywords which are related to the content of their websites. Basically, keywords can be categorized into 3 types, which are: “Too Hot Keywords”, “Just Right Keywords”, and “Freezing Keywords”. Too Hot keywords are single word search phrases like “Aircon” and “Translation” which do not appear to be targeted enough to obtain conversions. These keywords usually bring in high search volume (which is naturally tempting to optimize) but the conversion may not really as ideal as targeting keywords which falls to the “Just Right” category. (For examples: Aircon Servicing, Translation Agency Singapore”) By optimizing those “Just Right” keywords, businesses can acquire more targeted traffic to their websites and increase the chance of conversions.
Selecting the right keywords is the real beginning for any SEO effort. Once you have determined the right set of keywords to concentrate on, you can start the work of search engine optimisation.
Why must you outsource SEO? SEO is a very time-consuming process as continual fine-tuning and monitoring have to be done. Therefore, it is far better so that you can hire a search engine optimization agency to plan out the optimization prepare for your company.
A professional SEO agency will look at your site making recommendations to improve your quest engine ranking and website traffic. Once they begin to optimize your website, they will provide recommendations and monitoring reports so that you can know the progress of it.
Last but not least, in order to attain successful optimization results, it is very important for the SEO agency to work closely together with your website designer for those who have your personal IT department. This is because your company website needs to be both visually appealing and search engine friendly in order to attain high organic rankings, as well as conversions.